12.30.2005

Annoying Commercials

At one time or another, we have had the displeasure of encountering paid advertisements either on the radio, television, and even at our local movie theater. A few of these advertisements can be entertaining and even humorous, but most are incredibly irritating to say the least.

Television exposes us to commercials much more than radio and theaters. Almost everyone is familiar with the Burger King guy constantly going on and on about how much he "LOVES this place," and every comedian has written material on the Life Alert lady, "I've fallen and I can't get up." Why is this lady yelling? She knows there is not anyone around; besides she has the Life Alert device hanging around her neck. Just push the button lady!

Now that was an annoying commercial, but who could forget the wonderful choreography illustrated by the elderly lady (sleeping with the lights and television on) when she wakes to the Jingle Singers bellowing in cadence, "Clap-on...Clap-off...Clap-on clap-off, the clapper."

Radio is also well known for its irritating commercials. As if simply interrupting our favorite tunes is not enough, announcers insist on informing us, with their echoing and tunnel voice effects, when and where the next monster truck race is being held. Better yet, how about the HUB Furniture company? It seems they have advertised for the past two years that this Saturday only will be their store wide clearance sale, but "don't bring money." Fortunately, it is fairly easy to avoid these interruptions we encounter daily via tape players, compact disk players, and simply changing the station.

As if bombarding us constantly with their mini-productions called commercials on our televisions and radio isn't enough, we must now contend with the theaters advertising products before the films; for instance, the advertisement for the AMC Movie Watcher card is not only a cheap, unimaginative commercial, it is also stupid. This length of film is supposed to depict how much these "regular" people enjoy their movie watching experience at AMC. AMC's definition of "regular" is a man wearing a white suit who is on a date with his girl robed in a dinner dress. This must be quite a movie watching experience to go through the trouble of dragging out their best white suit. The real question comes at the end of this advertisement. There is a close-up of a girl's head and then she turns around to reveal that she is wearing sunglasses in the theater. I ask you if it is possible to watch a movie wearing sunglasses? To conclude I am embarrassed to admit that I have an AMC Movie Watcher card.

For the time being, the only solution to dealing with annoying commercials is to keep the remote in hand, the radio close by for easy station flipping, and always arrive late to the movie of your choice.

An origianl written by Kim Measells

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